NGS Regional Marketing Managerjapan
Drive Oxford Nanopore Technology’s global expansion in this key role to develop the Japanese market
The client
Oxford Nanopore Technologies
Oxford Nanopore Technologies is headquartered at the Oxford Science Park outside Oxford, UK, with satellite offices and a commercial presence in many global locations across the US, APAC and Europe.
Oxford Nanopore employs from multiple subject areas including nanopore science, molecular biology and applications, informatics, engineering, electronics, manufacturing and commercialisation. The
management team, led by CEO Dr Gordon Sanghera, has a track record of delivering pioneering technologies to the market.
Oxford Nanopore’s sequencing platform is the only technology that offers real-time analysis, in fully scalable formats from pocket to population scale, that can analyse native DNA or RNA and sequence any length of fragment to achieve short to ultra-long read lengths. Our goal is to enable the analysis of any living thing, by anyone, anywhere!
Q1 / Q2
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About this role
The ideal candidate should have strong technical knowledge in the area of life science / genomic market and have demonstrated experience localizing marketing programs for related markets.
You are the key contact person of the marketing department for Japan and will be in close alignment with Japan commercial teams, regional marketing functions, and the global central marketing teams. You will be responsible for implementing the company’s global marketing and sales focused strategies, identifying regional business growth needs, developing and executing relevant local marketing plans to drive the company’s strategic business growth in the region.
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what you can expect...
- Use regional market knowledge and customer insights, identify the region’s market growth opportunities. Translate global marketing focuses to localized, integrated marketing programs to reach vital local customer segments, and achieve marketing funnel growth target.
- Follow the central marketing guideline, ensure the company’s core value, brand, ethos and tone of the voice are applied and consistent in Japan.
- Implement and maintain consistency of the central marketing SOPs, standards and measurement metrics in Japan.
- Work closely with other marketing teams and support central/regional marketing efforts as needed.
- In consultation with regional commercial leaders and marketing teams, identify local demand-generation marketing campaigns to support regional business growth.
- Optimise global marketing campaigns for regional execution including: campaign channel structure, program design, tactical plan, and metrics.
- Work closely with the regional Marketing Operations and regional Events teams to create, manage, and execute regional marketing activities such as advertising, promotions, webinars, conferences and local advocators that support and complement the marketing campaign.
- Collaborate with regional events team to support the alignment of local events plan with business focuses and strategies. Provide in-country support to events planning and execution when needed.
- Manage the curation of defined global marketing materials and contents and their effective localization and distribution to customers in Japan.
- Monitor marketing performance and progress against strategic priorities and provide summarised reports to support regional and global strategy.
- Accurate regional marketing budget reporting and dashboards.
- Deliver global and regional-focused sales trainings and programmes as appropriate.
- Work with the central marketing team, provide local competitor information with a set of sales tools which help regional sales teams to position and sell the company’s product portfolio.
- Implement marketing channel partner initiatives at regional level.
- Supply approved slides and review presentations for sales & marketing activities.
Who are we looking for...
- Minimum BSc in biological sciences discipline; MSc/PhD or above is preferred
- Previous marketing experience within a life science and/or genomic sequencing industry.
- Have working knowledge of the life science/genomic market in Japan.
- Demonstrable experience in development of strategic marketing plans and execution of tactical marketing plans.
- Experience with marketing automation platforms/ SFDC.
- Experience in working with distributors, dealers and channel partners.
- Excellent written and oral communication skills.
- Excellent organisational/time-management skills with the ability to manage conflicting priorities and expectations.
- Comfortable communicating with cross-functional teams and external agencies.
- Comfortable to travel 30-40% in Japan.
