product marketing manager
proteomics
global
Market leaders in multi-plex immunoassays, now building out an all new expansive marketing structure in the US!
The client
Meso Scale Diagnostics
Established in 1995, Meso Scale Diagnostics, LLC, is a global leader in developing, manufacturing, and commercializing innovative assays and instruments for measuring molecules in biological samples. MSD’s proprietary MULTI-ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance. Researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide have widely adopted MSD’s technology.
Q1 / Q2
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About this role
The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ensures positioning is clear, differentiated, and aligned against both established and emerging competitors. In addition, this position equips the sales organization with the tools and narratives needed to drive pipeline growth, improve win rates, and accelerate adoption.
Meso Scale are hiring three Product Marketing Managers to fill out this team: covering instruments, consumables, and proteomics.
your next career starts here
Discover a role where your skills drive innovation and make an impact
Who are we looking for...
- Bachelor’s degree in life sciences, marketing, or related field required. Advanced degree preferred.
- A minimum of five years of experience in B2B Product Marketing (or adjacent commercial roles) with successful product launches and sales enablement.
- Demonstrated excellence in positioning/messaging, competitive strategy, and GTM execution.
- Strong writer and storyteller; able to translate complex capabilities into clear customer value.
- Comfortable with commercial tech stack (e.g., Salesforce, Marketo, Google Analytics, etc.)
- A proven cross-functional leader with ability to influence without authority and thrive in a fast-paced environment.
- Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
what you can expect...
- Develop positioning, messaging, and value propositions for products by segment, persona, and use case.
- Build product and solution narratives that support the portfolio story and differentiate MSD from established and emerging competitors.
- Execute continuous market research (including VoC) on customer needs, workflows, and buying criteria in academia, biopharma, and CROs.
- Maintain competitive intelligence: create/update battlecards and objection-handling guides; conduct win–loss calls and summaries.
- Create buyer-journey content and assets (web copy, solution briefs, decks, videos, webinars, case studies).
- Partner with MarCom and Digital to design and drive omnichannel campaigns (events, content, advertising, email, SEM, social).
- Deliver battlecards, competitive positioning, and persona-based messaging that accelerate deal cycles.
- Track and report KPIs for assigned products (MQL/SQL/pipeline, win rate, sales cycle, ASP, website engagement, content ROI).
