campaign and event manager
proteomics
global
Market leaders in multi-plex immunoassays, now building out an all new expansive marketing structure in the US!
The client
Meso Scale Diagnostics
Established in 1995, Meso Scale Diagnostics, LLC, is a global leader in developing, manufacturing, and commercializing innovative assays and instruments for measuring molecules in biological samples. MSD’s proprietary MULTI-ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance. Researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide have widely adopted MSD’s technology.
Q1 / Q2
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About this role
The Campaign and Events Manager is responsible for planning and executing marketing campaigns and a high-impact events program to include but not limited to trade shows, user group meetings, roadshows, and webinars. This position manages the events calendar budgets, logistics, and performance metrics and partners closely with Product Marketing, Digital Marketing, Regional Marketing, and Sales. This position closely project manages campaigns and events ensuring timeline and budget adherence and maximizes success.
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Discover a role where your skills drive innovation and make an impact
Who are we looking for...
- Bachelor’s degree required in related field or equivalent work experience.
- A minimum of three years of B2B demand generation/events experience. Life Sciences industry preferred.
- Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
- Organizational, project, and priority management skills for planning, executing and following up on issues, projects and daily responsibilities in order to meet established deadlines.
- Ability to interact with a high level of patience, tact, and diplomacy, and can maintain composure under pressure. Can easily mediate and resolve conflicts.
- Proficiency with Salesforce/CRM, marketing automation (Marketo/Eloqua/HubSpot), webinar platforms, and project management tools (Monday, MS Project, Asana, etc.).
- Excellent communication skills with the ability to organize, present, and articulate ideas both verbally and in writing.
- Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.
what you can expect...
- Build integrated campaign plans tied to strategic business needs.
- Coordinate omnichannel tactics with Digital/MarCom (email, paid media/SEM, social, website, content development and promotion, webinars, advertisements, etc.).
- Create briefs, timelines, and task lists; manage day-to-day execution and project management.
- Maintain the global events calendar that includes but not limited to conferences, user group meetings, roadshows, symposia, and webinars.
- Lead end-to-end event execution: goals, booth design, vendor management, shipments, staffing and booth schedules, coordination of posters, KOL talks, exhibitor talks, satellite symposia, dinners, customer meetings, etc.
- Drive pre/during/post activities including invitations, meeting set-up, at-show engagements, lead capture, post-show follow-up).
- Maintain campaign/event budgets and ROI; negotiate vendor rates and track spend vs. plan.
- Partner with Commercial Ops on lead routing, attribution, and dashboards (Salesforce and Marketing Automation).
