Director of marketing communications
proteomics
global
Market leaders in multi-plex immunoassays, now building out an all new expansive marketing structure in the US!
The client
Meso Scale Diagnostics
Established in 1995, Meso Scale Diagnostics, LLC, is a global leader in developing, manufacturing, and commercializing innovative assays and instruments for measuring molecules in biological samples. MSD’s proprietary MULTI-ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance. Researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide have widely adopted MSD’s technology.
Q1 / Q2
- Faucibus nunc diam dignissim arcu
- Lectus facilisi volutpat nunc nulla
About this role
The Director of Marketing Communications is responsible for leading the Marketing Communications (MarCom) team that includes content marketing, campaigns and events, and regional marketing. This position partners closely with Product Marketing and Digital Marketing to drive the planning and execution of strategic omnichannel campaigns to meet specific business needs.
your next career starts here
Discover a role where your skills drive innovation and make an impact
Who are we looking for...
- Bachelor’s degree in life sciences, marketing, or related field required. Advanced degree preferred.
- A minimum of 10 years of experience in marketing communications in the life sciences, diagnostics, biotech, or pharma industries.
- Demonstrated experience leading brand strategy and messaging development for B2B life science audiences.
- Experience with Salesforce, Marketo/Pardot, HubSpot, or similar marketing platforms.
- Scientific fluency and ability to translate complex concepts into engaging, customer- centric messaging.
- Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.
- Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.
what you can expect...
- Partner with Product Marketing and Digital Marketing teams to drive integrated campaigns that align with business priorities and messaging strategy.
- Ensure company presence at appropriate tradeshows, symposia, and webinars.
- Project manage campaigns and events, overseeing all aspects from planning through execution and follow-up.
- Ensure campaigns and event marketing efforts are consistent, measurable, and brand-aligned across all channels.
- Own the global content calendar and oversee creation of white papers, publication reviews, blog posts, videos, emails, social media, infographics, and more.
- Generate content for diverse channels but not limited to web, email, events, and advertising.
- Drive search-optimized content strategies that generate qualified inbound traffic and support lead generation goals.
- Refine and enforce brand standards (tone, visual identity, naming conventions, templates, etc.) across internal and external communications.
- Manage media partner relationships to encourage the development of earned media opportunities and representation.
- Cultivate thought leadership via scientific content and leveraging customers for seminars, webinars, and symposia.
- Lead and mentor a small, high-output MarCom team across content, event, and campaign management and regional marketing.
