Grenova case study
Rethinking Laboratory Waste
The client
Grenova
Grenova is a pioneering sustainability company transforming the life sciences industry by helping laboratories reduce their environmental impact through the safe washing and reuse of plastic consumables. By empowering labs to reuse rather than discard, Grenova enables teams to cut their waste, lower their carbon footprint, and improve their efficiency.
Each year, the life sciences industry generates over 12 billion pounds of plastic waste. Grenova is addressing this challenge with innovative solutions that help labs reduce their reliance on single-use plastics, conserve water, and operate more sustainably.
By adopting Grenova’s technologies, labs take control of their sustainability goals—contributing to a cleaner, greener future for their industry and the planet.
At a Glance
The collaboration between SRC-Search and Grenova, a US-based startup focused on minimizing plastic waste through the washing and reuse of consumables, began in 2022.
Grenova aimed to enter the EMEA market and needed to hire its first sales representative for the DACH region, along with building a complete sales team to support its expansion across Europe.
Challenge:
- Securing the essential hires to drive Grenova’s expansion into the European market.
- Identifying seasoned sales experts who share Grenova’s green values and are capable of developing a market from scratch.
Our strategy:
- Beyond proactive attitude in approaching experienced professionals
- Focus on sourcing candidates with a vibe towards sustainability and experience is life sciences to align with Grenova’s mission
Results
As a result of our collaboration, Grenova successfully filled seven strategic roles across both EMEA and the USA – an important milestone in their global growth journey. Among these were the company’s first-ever Field Service Engineer and Field Application Scientist, marking a significant expansion of their technical and customer support capabilities.
These foundational hires have not only bolstered Grenova’s presence in new markets but also enabled the company to scale operations while staying true to their core mission of sustainability. With experienced professionals now driving customer engagement and support across regions, Grenova is well-positioned to extend its innovative waste-reduction technologies throughout the life sciences sector. This strengthened team allows Grenova to better serve its growing global customer base, accelerate the adoption of reusable lab consumables, and reinforce its commitment to building a more sustainable and efficient future for scientific research.
Discover more case studies showcasing how SRC-Search partners with pioneering biotech companies in genomics and automation to scale their commercial and support teams worldwide.
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