Director of product marketing
proteomics
global
Market leaders in multi-plex immunoassays, now building out an all new expansive marketing structure in the US!
The client
Meso Scale Diagnostics
Established in 1995, Meso Scale Diagnostics, LLC, is a global leader in developing, manufacturing, and commercializing innovative assays and instruments for measuring molecules in biological samples. MSD’s proprietary MULTI-ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance. Researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide have widely adopted MSD’s technology.
Q1 / Q2
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About this role
The Director, Product Marketing is responsible for leading the go-to-market strategy for life science research tools portfolio (instruments, software, assays, consumables, and services). This role owns market segmentation, positioning, messaging, strategic omnichannel campaign development, sales enablement, and competitive intelligence to drive pipeline, win rates, and profitable growth. This position leads a team of Product Marketing Managers across product offerings.
your next career starts here
Discover a role where your skills drive innovation and make an impact
Who are we looking for...
- Bachelor’s degree in life sciences, marketing, or related field required. Advanced degree preferred.
- A minimum of 10 years in Product Marketing (or closely related commercial roles) within life sciences/biotech/diagnostics.
- A minimum of five years of experience managing teams with cross-functional influence across Sales, Marketing, Product Management, and Research & Development.
- Deep understanding of scientific buyer journeys, procurement dynamics, and evaluation criteria in academia and industry.
- Demonstrated excellence in positioning/messaging, competitive strategy, and sales enablement.
- Proven success launching and scaling complex research tools/platforms.
- Exceptional communication and storytelling skills, with the ability to translate complex science into clear business value.
- Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.
what you can expect...
- Own portfolio and product-level positioning, messaging, and value propositions by segment, persona, and use case.
- Define product messaging, positioning, and competitive landscape.
- Prioritize strategic opportunities that drive integrated campaign development and resource allocation.
- Direct omnichannel campaign strategy with Marketing Communications and Digital teams (events, content, advertising, email, SEM, social); set goals and budgets).
- Lead buyer-journey content mapping and experimentation standards (CTR, CVR, CPL, pipeline contribution) across teams.
- Sponsor thought leadership with key opinion leaders, testimonials, and data programs (white papers, posters, publications) tied to positioning.
- Partner with Commercial Ops on campaign setup, tracking architecture, and marketing automation governance.
- Own the KPI framework and dashboards to include but not limited to marketing and sales qualifying leads (MQL/SQL), pipeline, win rate, sales cycle, website engagement, and content ROI.
- Lead and mentor a small, high-output Product Marketing team across positioning & messaging, go-to-market planning, buyer-journey content strategy, sales enablement, and regional GTM orchestration.
- Work closely with MarCom, Digital Marketing, and commercial teams to ensure integrated, cross-channel execution.
