Director of digital marketing
proteomics
global
Market leaders in multi-plex immunoassays, now building out an all new expansive marketing structure in the US!
The client
Meso Scale Diagnostics
Established in 1995, Meso Scale Diagnostics, LLC, is a global leader in developing, manufacturing, and commercializing innovative assays and instruments for measuring molecules in biological samples. MSD’s proprietary MULTI-ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance. Researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide have widely adopted MSD’s technology.
Q1 / Q2
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About this role
The Director of Digital Marketing is responsible for leading the strategy, execution, and optimization of all digital channels that drive awareness, engagement, lead generation, and pipeline growth. This position owns, develops, and implements the digital ecosystem, including web, SEO, SEM, digital advertising, social media, email automation, and analytics.
your next career starts here
Discover a role where your skills drive innovation and make an impact
Who are we looking for...
- Bachelor’s degree in marketing, communications, or life sciences; MBA or MS preferred
- A minimum of ten years of digital marketing experience in B2B life sciences, diagnostics, or biotech environments.
- Demonstrated success leading data-driven digital programs that drive pipeline and revenue
- Proficiency with marketing automation (Marketo, Pardot, HubSpot), CRM (Salesforce), CMS (WordPress, Drupal), and analytics platforms
- Deep understanding of SEO/SEM, retargeting, paid social (LinkedIn a must), and email marketing best practices.
- Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.
- Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.
- Ability to manage campaign execution and performance analytics across multiple platforms.
what you can expect...
- Develop and own the company’s global digital marketing strategy to drive brand awareness, lead generation, and customer engagement.
- Lead execution across key digital channels: SEO/SEM, email marketing, paid social, programmatic display, and digital sponsorships.
- Oversee website strategy, user experience/interface (UX/UI) optimization, and content management in collaboration with product and content teams.
- Partner with product marketing and regional teams to build multi-touch digital campaigns aligned with target segments and funnel stages.
- Manage campaign development end-to-end: audience targeting, channel mix, creative direction, A/B testing, landing pages, calls to action.
- Manage campaign development end-to-end: audience targeting, channel mix, creative direction, A/B testing, landing pages, calls to action.
- Own the digital marketing stack and its integration with Salesforce CRM and marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
- Define workflows and lead scoring models in coordination with Sales and Commercial Operations.
- Ensure best practices in email deliverability, GDPR compliance, and database hygiene.
- Manage web analytics and implement insight-driven changes.
- Drive initiatives with clear KPIs: bounce rate, session duration, form conversion, exit paths.
- Lead website performance, including SEO, content architecture, and user journey optimization.
- Define and report on KPIs and dashboards for all digital activities.
- Implement multi-touch attribution models and performance optimization strategies.
- Present actionable insights to marketing and executive leadership teams.
- Lead and grow a team of digital specialists.
- Manage digital marketing budget and ensure efficient allocation across channels.
- Evaluate and onboard new technologies, tools, and vendors to support growth.
