proteomics Regional Marketing Manager EMEAI
Market leaders in multi-plex immunoassays
The client
Meso Scale Diagnostics
Established in 1995, Meso Scale Diagnostics, LLC, is a global leader in developing, manufacturing, and commercializing innovative assays and instruments for measuring molecules in biological samples. MSD’s proprietary MULTI-ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance. Researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide have widely adopted MSD’s technology.
Q1 / Q2
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About this role
In this position the Regional Marketing Manager, Europe, Middle East and Africa (EMEA) is responsible for planning, localizing, and executing regional marketing initiatives across Europe, the Middle East, and Africa. This role serves as a vital interface between the global marketing team and the EMEA commercial organization, ensuring alignment between global product strategy and regional sales execution. Working closely with the Vice President of Sales, EMEA, and the broader marketing and sales teams, this individual will drive awareness, adoption, and revenue growth through localized, impactful marketing programs.
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Who are we looking for...
- Bachelor's degree in Life Sciences, Business, or related field. Advanced degree preferred.
- Experience working in a regional or field-based marketing capacity, ideally in EMEA markets.
- Strong understanding of life sciences customers and applications (e.g., pharma, biotech, academia, government labs).
- Demonstrated success planning and executing marketing campaigns and events Familiarity with digital marketing tools (e.g., Salesforce, Pardot/HubSpot, CMS, webinar platforms).
- Excellent project management, communication, and cross-functional collaboration skills.
- Comfortable working in a matrixed environment with global and regional stakeholders.
- Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
- A professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the company.
- Willingness and ability to travel up to 40% of the time to EMEA countries.
- Multilingual capabilities strongly preferred (specifically French, German, Arabic or other EMEA relevant languages).
what you can expect...
- Plan and execute regional events including tradeshows, customer meetings, user group meetings, and roadshows.
- Localize and execute global product marketing campaigns in collaboration with the central marketing team.
- Develop and deploy region-specific digital marketing activities (email, web, SEO/SEM, social media).
- Coordinate and deliver local webinars and virtual customer events.
- Support regional sales teams by providing tools, collateral, training, and marketing support for field activities.
- Organize marketing support and training for channel partners and distributors.
- Develop and manage regional marketing collateral, including translation into local languages where required.
- Recruit, engage, and promote regional Key Opinion Leaders (KOLs).
- Curate and promote customer success stories, publications, and case studies.
- Collect and relay customer feedback to global marketing, product management, and commercial leadership.
- Manage and track regional marketing KPIs and report outcomes and recommendations.
- Coordinate regional lead generation, qualification, and campaign follow-up activities.
- Maintain close collaboration with the global marketing team to ensure brand and message consistency.
- Work within defined marketing budgets and ensure ROI-driven execution of campaigns and events.
